NewsTrust - Advertising - Most Recent Stories: News (Mainstream)

Karl Rove ‘offended’ by Clint Eastwood’s Chrysler ad

Tue, 07 Feb 2012 00:00:00 -0800

Washington Post - By Rachel Weiner - Feb. 07 (News Report) - A Chrysler ad aired during the Super Bowl Sunday night has inspired ire among some Republicans and admiration among some Democrats — with both sides seeing a political message that boosts President Obama.

NewsTrust Rating: 4.0 average (not enough reviews) - See Review » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Industries lobby against voluntary nutrition guidelines for food marketed to kids

Sun, 10 Jul 2011 00:00:00 -0700

Washington Post - By Lyndsey Layton, Dan Eggen - Jul. 10 (News Report) - The food and advertising industries have launched a multi-pronged campaign to squash government efforts to create voluntary nutritional guidelines for foods marketed to children. Calling themselves the Sensible Food Policy Coalition, the nation’s biggest foodmakers, fast-food chains and media companies, including Viacom and Time Warner , are trying to derail standards proposed by four federal agencies. The U.S. Chamber of Commerce has also lent its lobbying muscle to the effort. The guidelines are designed to encourage foodmakers to reduce salt, added sugars and fats in foods and drinks targeted to children. If their products did not meet the standards, foodmakers following the guidelines would refrain from advertising them to ...

NewsTrust Rating: 4.2 average - 3 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Facebook looks to cash in on user data

Sun, 17 Apr 2011 00:00:00 -0700

Los Angeles Times - By Jessica Guynn - Apr. 17 (News Report) - Profiles, status updates and messages all include a mother lode of voluntarily provided information. The social media site is using it to help advertisers find exactly who they want to reach. Privacy watchdogs are aghast.

NewsTrust Rating: 3.0 average - 3 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

How Carrots Became the New Junk Food

Tue, 22 Mar 2011 00:00:00 -0700

Fast Company - By Douglas McGray - Mar. 22 (News) - Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.

NewsTrust Rating: 4.1 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Google's code change shifts billions from losers to winners

Tue, 08 Mar 2011 00:00:00 -0800

CNN - By David Goldman - Mar. 08 (News) - Google's recent change to its search algorithm has dramatically shaken up the businesses of websites that moved up or down its search rankings. Sites whose rankings rose to the top found that their traffic and revenue soared -- but the adjustment had an equally devastating effect on those that were dropped.

NewsTrust Rating: 3.6 average (not enough reviews) - See Review » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Facebook's Growing Web of Frenemies

Tue, 15 Feb 2011 00:00:00 -0800

Wall Street Journal - By Geoffrey Fowler - Feb. 15 (News Analysis) - Facebook Inc.'s growing ambitions are redrawing battle lines in Silicon Valley. As the seven-year-old company ramps up its hiring and adds new features to its social network, it is disrupting the businesses of established companies like Yahoo Inc. and Google Inc. and putting even more Internet firms on notice.

NewsTrust Rating: 3.7 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Two films, two sex scenes, two different ratings

Sat, 04 Dec 2010 00:00:00 -0800

Los Angeles Times - By Steven Zeitchik - Dec. 04 (News Report) - 'Black Swan,' which shows a sex scene between two actresses, gets an R rating while 'Blue Valentine' shows a similar scene between a man and woman and gets the MPAA's dreaded NC-17. A film's label can make a big difference in box office receipts.

NewsTrust Rating: 4.1 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Liberal groups hope $35M blitz can counter conservative groups' ads

Sat, 23 Oct 2010 00:00:00 -0700

The Hill - By Alexander Bolton - Oct. 23 (News) - Liberal and labor-backed groups are working across the country to mobilize their base through field programs. Read more...

NewsTrust Rating: 3.8 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

New Fuel for Local Papers: Medical Marijuana Ads

Mon, 04 Oct 2010 00:00:00 -0700

New York Times - By Jeremy W. Peters - Oct. 04 (News) - What would happen in the many communities now allowing medical marijuana had been a subject of much hand-wringing. But few predicted this: that it would be a boon for local newspapers looking for ways to cope with the effects of the recession and the flight of advertising — especially classified listings — to Web sites like Craigslist.

NewsTrust Rating: 3.3 average - 4 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Facebook, MySpace Face Privacy Loophole

Fri, 21 May 2010 00:00:00 -0700

Wall Street Journal - By Emily Steel, Jessica E. Vascellaro - May. 21 (News Report) - Facebook, MySpace and several other social-networking sites have been sending data to advertising companies that could be used to find consumers' names and other personal details, despite promises they don't share such information without consent.

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Twitter Unveils Ad-Supported Business Model

Tue, 13 Apr 2010 00:00:00 -0700

Wired - By John C Abell - Apr. 13 (News Report) - Twitter announced Tuesday that it will start showing some sponsored Tweets on some search pages, taking a cautious first step into a traditional advertising business model that could provide a steady source of revenue for the four-year-old, billion-dollar start-up, which doesn’t yet make any serious money.

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Binge Drinking PSAs May Exacerbate Problem

Thu, 04 Mar 2010 00:00:00 -0800

Advertising Age - By Jeremy Mullman - Mar. 04 (News Report) - Public-service ads intended to reduce binge drinking may actually lead to more of it, according to a study out of Northwestern University's Kellogg School of Management that's set for publication in the Journal of Marketing Research later this year.

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Advertising Marketing Coordinator Responsibilities in Advertising | ProjectGuide

Sun, 07 Feb 2010 00:00:00 -0800

Fast Company - Feb. 07 (News) - Advertising Marketing Coordinator Responsibilities in Advertising | ProjectGuide | Fast Company

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

The Washington Times is laying off 40 percent of its staff

Thu, 03 Dec 2009 00:00:00 -0800

Washington Post - By Howard Kurtz - Dec. 03 (News Report) - Nearly three decades after its founding by officials of the Unification Church, the Times said Wednesday it is laying off at least 40 percent of its staff and shifting mainly to free distribution. In what amounts to a bid for survival, the company said

NewsTrust Rating: 3.6 average - 3 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Advocacy Groups May Reshape Message During Holidays

Sun, 22 Nov 2009 00:00:00 -0800

New York Times - By Katharine Q. Seeleye - Nov. 22 (News Analysis) - The Senate debate on health care, set to begin the week after Thanksgiving, is now on course to collide with the holiday season. One question for advocacy groups on all sides will be whether to keep up their barrage of pointed commercials, even as chestnuts roast and stockings are hung.

NewsTrust Rating: 3.3 average - 4 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

How the Brain Reveals Why We Buy

Mon, 09 Nov 2009 00:00:00 -0800

Scientific American - By Lone Frank - Nov. 09 (Special Report) - Neuromarketing is a young and growing field–some won’t even admit that it is a field yet–that is striving to reveal the inner mechanisms of our consumer behavior. You might say that this interest and the issues it raises are a natural extension or offshoot of neuroeconomics and the more general studies of how we make choices and decisions. Every so often, there is also a conspicuous overlap between neuroeconomists and researchers in neuromarketing. The studies in neuromarketing are just more specific and much more directed. And the Holy Grail lies in predicting what the brain wants.

NewsTrust Rating: 3.7 average - 3 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews

Tue, 06 Oct 2009 00:00:00 -0700

New York Times - By Tim Arango - Oct. 06 (News Report) - The government will seek to slow the spread of false “word of mouth” promotions in exchange for free product samples.

NewsTrust Rating: 3.8 average - 7 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

In-vitro meat: Would lab-burgers be better for us and the planet?

Fri, 07 Aug 2009 00:00:00 -0700

CNN - By Matt Ford - Aug. 07 (News) - Meat is murder? Well, perhaps not for much longer. Progress is being made on lab-grown meat. It'll be easier on the environment AND vegetarian hearts.

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

With fewer ads, more say for lower-rung workers, AOL tries to create a startup feel

Mon, 20 Jul 2009 00:00:00 -0700

Associated Press - By Rachel Metz - Jul. 20 (News Report) - It might seem an odd move for a company that relies on money from advertising. Yet AOL is reducing the number of ads it shows on its home page and some other Web sites it runs. The maneuver is one of the changes new CEO Tim Armstrong, 38,

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Agree or else, Globe tells unions

Tue, 05 May 2009 00:00:00 -0700

Boston Globe - By Robert Gavin, Keith O'Brien - May. 05 (News Report) - Boston Globe management was continuing to negotiate concessions with its major unions well past a midnight deadline, but said it was prepared to file a plant closing notice with the state today if they failed to reach agreement. That would allow the paper's owner, the New York Times Co., to follow through on its threat to shutter the 137-year-old newspaper.

NewsTrust Rating: 3.8 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

One Young Woman's Fight to Educate Afghan Girls

Sat, 02 May 2009 00:00:00 -0700

Newsweek - By Dina Fine Maron - May. 02 (Special Report) - To bring education to rural areas like this one—where many girls may not know a single woman who can read—Saleem has battled widespread illiteracy and daunting cultural obstacles for the past seven years, setting up schools to change the educational landscape, one child at a time.

NewsTrust Rating: 3.7 average - 3 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

The Four Biggest Enviro-Scams: Green claims that make us see red

Wed, 22 Apr 2009 00:00:00 -0700

Slate - By Amy Tennery - Apr. 22 (Special Report) - as the field of green products grows, so does the number of impostors. The following is a list of some of the most perplexing green products out there-and an assessment of just how scammy they might be:

NewsTrust Rating: 3.9 average - 3 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Halifax is keeping God off its buses

Mon, 02 Feb 2009 00:00:00 -0800

Canadian Broadcasting - Feb. 02 (News Report) - A 'Without God' ad has proven too controversial for Halifax transit. Humanist Canada wanted to place ads on Metro Transit buses with the slogan, "You can be good without God." But officials with the transit authority deemed that too controversial. "We're a public transit system first, and then we sell advertising," Lori Patterson, spokewoman for Metro Transit, told CBC News on Monday. "So, if anytime we feel there's a message that could be controversial and upsetting to people, we don't necessarily sell the ads." That decision is upsetting to Pat O'Brien, president of the non-profit group dedicated to the separation of church and state.

NewsTrust Rating: 4.8 average (not enough reviews) - See Review » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

The Plot to Kill Google

Fri, 23 Jan 2009 00:00:00 -0800

Wired - By Nicholas Thompson, Fred Vogelstein - Jan. 23 (Special Report) - The bid to stop the Yahoo deal was just one front in an emerging multipronged war against Google. The company's growth, ambitions, and politics have made it a target of some of the country's most powerful businesses and interest groups. When Google pressed the Federal Communications Commission to reallocate "white space"—unused chunks of radio spectrum—for wireless broadband and other uses, it ran into a counter-lobbying effort that included everyone from the National Association of Broadcasters to Dolly Parton. Google's push for net neutrality, which would forbid ISPs from giving preferential treatment to certain data providers, has been met by fierce resistance from telecom and cable companies, whose allies describe it as "special-interest legislation dressed up to sound less self-serving." It purchased YouTube, whose users' laissez-faire approach to copyright infuriates Viacom and other content providers. Google wants to digitize entire libraries, a prospect that frightens publishers. It has terrified a legion of small businesses that feel at the mercy of its opaque but all-powerful search algorithm. It has annoyed Republicans by associating itself largely with Democrats.

NewsTrust Rating: 4.0 average - 14 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

As Spending Plunges, Ads Emphasize Value Over Luxury

Mon, 10 Nov 2008 00:00:00 -0800

New York Times - By Stephanie Clifford, Stuart Elliott - Nov. 10 (Special Report) - As the economy rapidly deteriorates from flourishing to floundering, marketers are scrambling to remake their advertising so products seem affordable and sensible rather than indulgent and fabulous. For many big marketers, including automakers, retailers, consumer product companies and even financial services, a major shift in consumer psychology spells an end to the aspirational advertising that has dominated their campaigns for the last decade.

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer