NewsTrust - Advertising - Most Recent Stories

Karl Rove ‘offended’ by Clint Eastwood’s Chrysler ad

Tue, 07 Feb 2012 00:00:00 -0800

Washington Post - By Rachel Weiner - Feb. 07 (News Report) - A Chrysler ad aired during the Super Bowl Sunday night has inspired ire among some Republicans and admiration among some Democrats — with both sides seeing a political message that boosts President Obama.

NewsTrust Rating: 4.0 average (not enough reviews) - See Review » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Newspapers, Paywalls, and Core Users

Wed, 04 Jan 2012 00:00:00 -0800

shirky.com - By Clay Shirky - Jan. 04 (Opinion) - This may be the year where newspapers finally drop the idea of treating all news as a product, and all readers as customers. One early sign of this shift was the 2010 launch of paywalls for the London Times and Sunday Times. These involved no new strategy; however, the newspaper world was finally willing to regard them as real test of whether general-interest papers could induce a critical mass of readers to pay. (Nope.) Then, in March, the New York Times introduced a charge for readers who crossed a certain threshold of article views (a pattern copied from the financial press, and especially the Financial Times.) Finally, and most recently, were a pair of announcements last month: The Chicago Sun-Times was adopting a new threshold charge, and the Minneapolis Star-Tribune said that their existing one was working well. Taken together, these events are a blow to the idea that online news can be treated as a simple product for sale, as the physical newspaper was.

NewsTrust Rating: 3.9 average - 3 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

When candidates lie, what's a political reporter to do?

Wed, 30 Nov 2011 00:00:00 -0800

Nieman Journalism Lab - By Dan Froomkin - Nov. 30 (Opinion) - How journalists respond to intentional deception will be a defining feature of 2012 political coverage. Will they allow themselves to become accessories to deceptive politicians? Or will they aggressively and repeatedly expose misinformation and the people who traffic in it?

NewsTrust Rating: 3.8 average - 9 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Romney’s Ad ‘Deceitful & Dishonest’?

Wed, 23 Nov 2011 00:00:00 -0800

FactCheck - By Brooks Jackson - Nov. 23 (Fact Check) - The Obama campaign is in a lather over Mitt Romney’s first TV spot, calling it “a deceitful and dishonest attack” because of an edited quote from 2008. That’s a matter of opinion. We find a far more consequential issue is the ad’s exaggerated claim that the new health care law … More >>

NewsTrust Rating: 4.0 average (not enough reviews) - See Review » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Attack of the Attack Ads: Citizens United and the 2012 Elections

Sun, 16 Oct 2011 00:00:00 -0700

PBS - By Evelyn Messinger - Oct. 16 (Opinion) - In 2012, two tidal waves will reconfigure the American electoral system and the news media that cover it. A tsunami made of money will buoy up the structure of entrenched political power, while a huge wave of personal technology will disrupt it. I can predict both of these events with certainty because they've happened every election year over the last couple of decades. Still, the changes in 2012 may be dramatic. Angry citizens around the world have been using a potent combination of mobile phones, social networking and broadcast television to upend established political orders. Now it's Americans who are angry, and this election could spark a new level of activism leveraged by these same tools. At the same time, this will be the first general election since the so-called "Citizens United" Supreme Court decision, which tossed out the last vestiges of regulations limiting campaign financing. Among other effects, this will translate into a record numbers of attack ads next fall. Taken together, these two changes may profoundly affect our democracy, and they deserve a closer look.

NewsTrust Rating: 3.9 average - 4 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Industries lobby against voluntary nutrition guidelines for food marketed to kids

Sun, 10 Jul 2011 00:00:00 -0700

Washington Post - By Lyndsey Layton, Dan Eggen - Jul. 10 (News Report) - The food and advertising industries have launched a multi-pronged campaign to squash government efforts to create voluntary nutritional guidelines for foods marketed to children. Calling themselves the Sensible Food Policy Coalition, the nation’s biggest foodmakers, fast-food chains and media companies, including Viacom and Time Warner , are trying to derail standards proposed by four federal agencies. The U.S. Chamber of Commerce has also lent its lobbying muscle to the effort. The guidelines are designed to encourage foodmakers to reduce salt, added sugars and fats in foods and drinks targeted to children. If their products did not meet the standards, foodmakers following the guidelines would refrain from advertising them to ...

NewsTrust Rating: 4.2 average - 3 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Why We Need the New News Environment to be Chaotic

Sun, 10 Jul 2011 00:00:00 -0700

shirky.com - By Clay Shirky - Jul. 10 (Opinion) - The business environment for newspapers continues to be grim. Pew recently reported that advertising revenue rebounded in 2010 for all forms of media, except newspapers.* This might just be a matter of transitioning from print to digital revenues but for the fact that the market values a print reader far more highly than a digital one. The more or less official label for this problem is “analog dollars to digital dimes”; because of the enormous difference in assumed value per reader, lost value from print is not made up for by gains in digital readership. The ‘analog dollars to digital dimes’ problem doesn’t actually seem to be a problem. It seems to be a feature of reality. Digital revenue per head is not replacing lost print revenue and, barring some astonishment in the advertising market, it never will. There is no supply-side scarcity to boost margins; power over aggregation has moved from producer to consumer; advertisers prefer selling cameras and shoes on purpose-built sites; readers feel the same about finding jobs and dates; and there are few commercial or geographic restraints on competition. The market values analog readers more highly than digital ones because the market is right.

NewsTrust Rating: 4.1 average - 3 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Advertising Climate Change:A Study of Green Ads, 2005 - 2010

Tue, 05 Jul 2011 00:00:00 -0700

Yale Environment 360 - By Michael Svoboda - Jul. 05 (Research) - Yale Forum analysis of print ads from 2005 to 2010 suggests major advertisers closely tracked news coverage and public opinion on climate change, with ‘green’ ads peaking in 2008-09 and returning to ‘background’ levels in 2010. But most companies were reluctant to address the issue directly, preferring instead to tout reduced “emissions” and a ‘cleaner’ environment. With one notable exception.

NewsTrust Rating: 4.0 average (not enough reviews) - See Review » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Newspaper Publishers: It's Time To Embrace "Fly-By" News Readers

Sat, 18 Jun 2011 00:00:00 -0700

Business Insider - By Jay Budzik - Jun. 18 (Opinion) - Facing a steady decline in print revenues, news publishers have  struggled to build replacement revenue streams. For more than a decade,  online business models that rely on free access and directly-sold  display advertising have shown promise, but failed to deliver a  profitable business, especially in light of the traffic dynamics of  news sites.   A recent report from the Columbia Journalism School, "The Story So  Far: What We Know about the Business of Digital Journalism", gives an  excellent account of the history and current state of the industry,  analyzing existing and some emerging business models. Online,  newspapers have struggled to recreate the kind of loyal relationship  with readers that they had in print. Print business models are built  on production and distribution channels that are capital intensive and  difficult to recreate.  

NewsTrust Rating: 3.3 average (not enough reviews) - See Review » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

The story so far: what we know about the business of digital journalism

Tue, 10 May 2011 00:00:00 -0700

Columbia Journalism Review - By Bill Grueskin, Ava Seave, Lucas Graves - May. 10 (Special Report) - The difficult financial state of the U.S. news industry is no longer new. Most big newsrooms have faced severe cutbacks, and even though online-only outlets have sprung up in communities throughout the country, they haven’t fully taken the place of what has been lost. These issues were explored in a precursor report to this one, sponsored by Columbia University’s Graduate School of Journalism and written by Leonard Downie Jr., former executive editor of The Washington Post, and Michael Schudson, a professor at Columbia. At the end of that report, which was published in late 2009, the authors provided a number of recommendations to stanch the losses in independent reporting. Most of the recommendations were based in policy, including changes in the tax code to provide news organizations easier access to nonprofit status and encouraging philanthropists to support news gathering. Most controversially, Downie and Schudson recommended the creation of a national “Fund for Local News” supported with fees the Federal Communications Commission would collect from telecom users, broadcast licensees, or Internet service providers.

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Facebook looks to cash in on user data

Sun, 17 Apr 2011 00:00:00 -0700

Los Angeles Times - By Jessica Guynn - Apr. 17 (News Report) - Profiles, status updates and messages all include a mother lode of voluntarily provided information. The social media site is using it to help advertisers find exactly who they want to reach. Privacy watchdogs are aghast.

NewsTrust Rating: 3.0 average - 3 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Five myths about the future of journalism

Sat, 09 Apr 2011 00:00:00 -0700

Washington Post - By Tom Rosenstiel - Apr. 09 (Opinion) - There are few things journalists like to discuss more than, well, themselves and the long-term prospects for their industry. How long will print newspapers survive? Are news aggregation sites the future? Or are online paywalls — such as the one the New York Times just launched — the way to go? As media organizations plot their future, it’s worth discarding some misconceptions about what it will take to keep the press from becoming yesterday’s news.

NewsTrust Rating: 3.7 average - 6 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

How Carrots Became the New Junk Food

Tue, 22 Mar 2011 00:00:00 -0700

Fast Company - By Douglas McGray - Mar. 22 (News) - Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.

NewsTrust Rating: 4.1 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Google's code change shifts billions from losers to winners

Tue, 08 Mar 2011 00:00:00 -0800

CNN - By David Goldman - Mar. 08 (News) - Google's recent change to its search algorithm has dramatically shaken up the businesses of websites that moved up or down its search rankings. Sites whose rankings rose to the top found that their traffic and revenue soared -- but the adjustment had an equally devastating effect on those that were dropped.

NewsTrust Rating: 3.6 average (not enough reviews) - See Review » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Facebook's Growing Web of Frenemies

Tue, 15 Feb 2011 00:00:00 -0800

Wall Street Journal - By Geoffrey Fowler - Feb. 15 (News Analysis) - Facebook Inc.'s growing ambitions are redrawing battle lines in Silicon Valley. As the seven-year-old company ramps up its hiring and adds new features to its social network, it is disrupting the businesses of established companies like Yahoo Inc. and Google Inc. and putting even more Internet firms on notice.

NewsTrust Rating: 3.7 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Google developing Groupon competitor called Offers

Fri, 21 Jan 2011 00:00:00 -0800

PhysOrg.com - By Dana Wollman - Jan. 21 (News) - Like Groupon Inc., the service, Google Offers, will offer time-limited deals from local vendors, such as restaurants. Ten dollars, for example, might buy $20 worth of food at a local cafe.

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Google gins search formula to favor its own services

Wed, 19 Jan 2011 00:00:00 -0800

The Register - By Dan Goodin - Jan. 19 (Review) - A noted Google-watcher has assembled a convincing argument that the site's search results highly favor Google-owned services, despite repeated company claims that they are algorithmically generated and never manipulated. Harvard professor Ben Edelman and colleague Benjamin Lockwood found that Google's algorithm links to Gmail, YouTube, and other house brands three times more often than other search engines.

NewsTrust Rating: 3.5 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Two films, two sex scenes, two different ratings

Sat, 04 Dec 2010 00:00:00 -0800

Los Angeles Times - By Steven Zeitchik - Dec. 04 (News Report) - 'Black Swan,' which shows a sex scene between two actresses, gets an R rating while 'Blue Valentine' shows a similar scene between a man and woman and gets the MPAA's dreaded NC-17. A film's label can make a big difference in box office receipts.

NewsTrust Rating: 4.1 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

This Really Is the Worst Election Ever

Wed, 03 Nov 2010 00:00:00 -0700

Miller-McCune - By Emily Badger - Nov. 03 (Special Report) - The Wesleyan Media Project has studied the glut of U.S. midterm congressional TV ads and determined we've set a new low in negativity — and perhaps a new high in information.

NewsTrust Rating: 3.2 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Liberal groups hope $35M blitz can counter conservative groups' ads

Sat, 23 Oct 2010 00:00:00 -0700

The Hill - By Alexander Bolton - Oct. 23 (News) - Liberal and labor-backed groups are working across the country to mobilize their base through field programs. Read more...

NewsTrust Rating: 3.8 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

New Fuel for Local Papers: Medical Marijuana Ads

Mon, 04 Oct 2010 00:00:00 -0700

New York Times - By Jeremy W. Peters - Oct. 04 (News) - What would happen in the many communities now allowing medical marijuana had been a subject of much hand-wringing. But few predicted this: that it would be a boon for local newspapers looking for ways to cope with the effects of the recession and the flight of advertising — especially classified listings — to Web sites like Craigslist.

NewsTrust Rating: 3.3 average - 4 Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

The Most Sexist Ad, Well, Ever

Fri, 20 Aug 2010 00:00:00 -0700

Atlantic Monthly - By Nicole Allan - Aug. 20 (Comment) - In an act of shockingly retro, sexist stupidity, a local unit of the Republican Party of Minnesota has broadcast a new reason you should vote Republican: GOP women are hot, and Democratic women are not.

NewsTrust Rating: 4.0 average (not enough reviews) - See Reviews » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Facebook, MySpace Face Privacy Loophole

Fri, 21 May 2010 00:00:00 -0700

Wall Street Journal - By Emily Steel, Jessica E. Vascellaro - May. 21 (News Report) - Facebook, MySpace and several other social-networking sites have been sending data to advertising companies that could be used to find consumers' names and other personal details, despite promises they don't share such information without consent.

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Twitter Unveils Ad-Supported Business Model

Tue, 13 Apr 2010 00:00:00 -0700

Wired - By John C Abell - Apr. 13 (News Report) - Twitter announced Tuesday that it will start showing some sponsored Tweets on some search pages, taking a cautious first step into a traditional advertising business model that could provide a steady source of revenue for the four-year-old, billion-dollar start-up, which doesn’t yet make any serious money.

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer

Binge Drinking PSAs May Exacerbate Problem

Thu, 04 Mar 2010 00:00:00 -0800

Advertising Age - By Jeremy Mullman - Mar. 04 (News Report) - Public-service ads intended to reduce binge drinking may actually lead to more of it, according to a study out of Northwestern University's Kellogg School of Management that's set for publication in the Journal of Marketing Research later this year.

NewsTrust Rating: Not rated yet - See Info » - Review It Visit NewsTrust | About | Sign Up | Disclaimer