Burning Man grows up
America's biggest counterculture jamboree is also a $10 million business. Now, Business 2.0 reports, it's trying to leverage its brand -- and save the planet -- by (gasp!) inviting corporate participants.
Marian Goodell, 44, is a no-nonsense blond with a voice that sounds like it's barking orders out of a walkie-talkie. She's a veteran of seven industries, including law, advertising, software development, and Department of Defense contract work.
Today she's seated at a large, polished conference table with an antique gavel, taking inventory of her current endeavor. "We rent buildings, trucks, light towers, cranes, boom lifts, Bobcats, forklifts," ...
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