A Better Measure Of Old Media?
Project Apollo aims to test the efficacy of TV and radio ads
There is a data gap in media today, and smart executives worry about it. Google (GOOG ) knows a ridiculous amount about what its searchers do and what they click on: It has terabytes of data on consumer behavior. TV networks and the marketers who advertise on them may have prettier ads. But when it comes to finding out what makes consumers jump, they sometimes must resort to guesswork, or at least the crunching of disparate findings from disparate sources. Full Story »
Posted by Kaizar Campwala
