Start-Up Adds a Human Touch

Battling 'Search Spam,' Mahalo Uses Editors To Run Web Queries

It turns out a human being in two, three or four hours can build a search result that's much better than Google, Yahoo or Ask," said Jason Calacanis, a former executive at Time Warner Inc.'s America Online unit, who founded Mahalo (the start-up's name means "thank you" in Hawaiian). Mahalo's results pages include the top seven sites for a query, other categorized information and links to other Web pages -- most provided by a human editor. Full Story »

Posted by Julian Friedland

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