The webification of advertising

Yes it's a bubble. If, like me, you thought Google's $3.1 billion acquisition of Doubleclick was over-the-top, then what else can we make of Microsoft splurging $6 billion on aQuantive? (Techmeme discussion here). Sometimes being smart is a handicap, because it means you can always figure out some kind of justification to rationalize irrational behavior. That's what sustains bubbles into the stratosphere, and Google and Microsoft each employ some of the ... Full Story »