Content analysis of O'Reilly's rhetoric finds spin to be a 'factor'

Commentator uses name-calling more than once every seven seconds in 'Talking Points Memo'

Bill O'Reilly may proclaim at the beginning of his program that viewers are entering the "No Spin Zone," but a new study by Indiana University media researchers found that the Fox News personality consistently paints certain people and groups as villains and others as victims to present the world, as he sees it, through political rhetoric. Full Story »

Posted by Leo Romero

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Dale Penn
4.2
by Dale Penn - Oct. 1, 2008

This is excellent journalism. The authors take a tested methodology for analyzing propaganda and test Bill O'Reilly's "no spin". Well written results show just how much spin there is here.

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Ben Ross
4.3
by Ben Ross - Oct. 1, 2008

UI is not famous for being far left! The facts of this 6 months study report show the 'spin' and reference it to the Institute for Propaganda .... little is mentioned on the effectiveness of O' Reillys spin. Now when will this report be covered by the New York Sun? or NPR?

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Chris Finnie
4.5
by Chris Finnie - Oct. 1, 2008

While I can't believe anybody would take the trouble to study this, I'm glad to have scientific support for the impression I formed after just about 60 seconds of watching O'Reilly one time. No spin zone my foot!

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Marty Heyman
3.8
by Marty Heyman - Oct. 1, 2008

This is an announcement of a long and complicated analysis. The work is readily and freely available and substantiates the comments in the release. This release and the underlying work is important.

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Jack Dinkmeyer
4.0
by Jack Dinkmeyer - Oct. 1, 2008

To describe Bill O'Reilly as a spin artist is to say the sky is blue. His distortions are the stuff which makes ultra conservatism the government of the land. Not only is reality an O'Reilly stranger, but his interpretations of history are flat-out wrong. That said, O'Reilly's supporters will consider the views of the rest of us as distortions of bible-banning liberals.

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Leo Romero
4.1
by Leo Romero - Oct. 1, 2008
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Kyle Klipowicz
5.0
by Kyle Klipowicz - Oct. 1, 2008

It is good to have this sort of analysis, that is beyond the bickering and name calling that seems to follow the enlarged heads of TV noise machines. Very recommended!

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Jami Dwyer
5.0
by Jami Dwyer - Oct. 1, 2008

Great, scholarly debunking of O'Reilly's claim of "no spin." But then, scholars are evil elites, not plain folks like you and me.

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Dave Martin
5.0
by Dave Martin - Oct. 1, 2008

Heh. It doesn't take a scholarly analysis to recognize O'Reilly as one of today's premiere purveyors of hate/fear porn. You just have to watch one of his shows while nourishing any few neurons you have left that are capable of understanding the concept of "objectivity". But I doubt that this analysis will change a thing. There is a large class of people in the population that will tolerate the most blatant nonsense so long as he keeps pushing their buttons on issues dear to them.

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Michael E Brant
1.0
by Michael E Brant - Oct. 1, 2008

This report from a far left university could very well be labeled as propaganda. Boy, those mean and nasty conservatives! But of course O'Reilly labels himself an independent. Lets start with the charge that he calls people or groups names. What names you may ask. None of the documentation states this. Just take their word for it. Lets take another point trying to be made. Maria Elizabeth Grabe, associate professor of telecommunications, added, "If one digs further into O'Reilly's rhetoric, it becomes clear that he sets up a pretty simplistic battle between good and evil. Our analysis points to very specific groups and people presented as good and evil." Again no examples are given. Are child molesters good or evil? Is that ... More »

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