This Internet TV Program Is Brought to You by ...

New York Times by Eric Pfanner | Apr. 26, 2007 (Special Report)

Instead of interrupting the programming, these ads will appear as the shows are running with a small box called a "hand-raiser." Viewers who click on the hand-raisers will be sent to an "overlay," or menu of content created for Purina. Much of the content is based on "The Incredible Dog Challenge," a popular pet-tricks show that originally ran on NBC.

The click-through menus could also be used to direct viewers to an advertiser's Web site or ... Full Story »

Posted by Ari Hakkarainen

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Subjects: Business, Sci/Tech
Topics: Internet
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Posted by: Posted by Ari Hakkarainen - Apr 26, 2007 - 2:35 AM PDT
Reviewed by: Ari Hakkarainen (review), Oliver Jones (review), Dale Penn (review), Kelly Garrett (review)
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Oliver Jones
2.6
 by Oliver Jones - Oct. 1, 2008

This writeup of a startup company presents their big idea quite clearly. Joost's PR people did a good job getting the story placed in the NYT. The reporter did not, I believe, do a similarly good job in getting behind the story. For example, it is not clear whether the agencies or clients actually paid anything for the upcoming trials. This could be all hype. Oh, yeah, and clicking a hyperlink in a video to get another web page isn't exactly radical innovation.

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Ari Hakkarainen
3.6
 by Ari Hakkarainen - Oct. 1, 2008

Internet TV enables a whole new dimension to displaying ads and having product placements. This is one of first articles that is able to specify how the ad-supported, free TV on the Internet might be seen by a viewer.

Ari posted this story.
See Full Review » (7 answers)
Dale Penn
3.5
 by Dale Penn - Oct. 1, 2008
See Full Review » (6 answers)
Kelly Garrett
2.7
 by Kelly Garrett - Oct. 1, 2008
See Full Review » (10 answers)

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