MySpace News: Roots in NewRoo, future in advertising
Launched yesterday, MySpace News, the aggregation and news-ranking service of MySpace, came out of parent company News Corp.'s 2006 purchase of NewRoo. MySpace News is expected to increase advertising revenue by allowing for focused ad content in a more controlled environment than MySpace's user-controlled personal profiles.
MySpace News is the result of Fox Interactive Media's (the division of News Corp. that owns Myspace) purchase of NewRoo last ...
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