Single most important tactic for controlling civilizations equals CONTROL of information via com-nets. Pamphlet vs internet social networks are no different re: power struggle to accomplish “control”. Issue not “adjustment”. RE: “News is also becoming more diverse as publishing tools become widely available”. Deceptive. In “wiki” world, word/concept “news” is ultimate descriptor for nebulosity. For “diverse”, substitute” nebulous”. Verifiable fact, and elusive concept “truth”, are subject to distortion throughout life cycle from inception to reception (the act of mentally accepting or approving). (Chaos is also a strategy) Internet searches give one all the “information” one can handle. “Information” can be facts, rumors, data, doctored data, truthful statements, lies, rarely unbiased, rarely agenda free, used for behavior modification (especially tragic in the political circus), etc. It’s information overload, propaganda and psyops . (I know there is entertainment factor, for those who have dropped out). Unchanged: power broker’s mission to keep control. “Gatekeepers”. Conventional media’s “trouble adjusting” answered apriori: “because people who are accustomed to power will be COMPLEMENTED by social networks in different forms.”( see how super media, ie Rupert uses social pick-pocketing to cause self-destruction of moral imperatives advocates. Power people project herding cats image(it is a strategy). Long run they will neuter “effect” of hero’s like Assange by dilution, building box canyons, dis-information, suppression via legislation by the corporate state in Washington. True enough, lots of chatter out there. Sadly individuals still go to the sources that reinforce their inner biases and reject facts that contradict them. Gatekeepers are working furiously (through technological filters, legislative trickery, and the use of Meyers-Briggs in hiring) to get the locks in place. After all they areTHE Gatekeepers. Remember that quaint concept, Net Neutrality? There’s a new meaning to “know your enemy” when all information ends up in the enemy’s servers.