Google buys ad firm DoubleClick for $3.1 billion

CNET News by Elinor Mills | Apr. 13, 2007 (News Report)

In its largest acquisition yet, Google has agreed to pay $3.1 billion in cash for online ad company DoubleClick, the companies announced Friday.

The deal gives Google a large network of advertisers and Web publishers to serve and sell ads to, and it boosts the search giant's banner advertising business, which lagged rival Yahoo's. Full Story »

Posted by Ari Hakkarainen

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Subjects: Business
Topics: Advertising, Google
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Posted by: Posted by Ari Hakkarainen - Apr 14, 2007 - 1:22 AM PDT
Reviewed by: Ari Hakkarainen (review), Fabrice Florin (review), Kaizar Campwala (review)
Edit Lock: This story can be edited
Edited by: Kaizar Campwala - Apr 14, 2007 - 8:16 AM PDT

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Fabrice Florin
3.4
 by Fabrice Florin - Oct. 1, 2008
See Full Review » (6 answers)
Kaizar Campwala
3.5
 by Kaizar Campwala - Oct. 1, 2008
See Full Review » (11 answers)
Ari Hakkarainen
5.0
 by Ari Hakkarainen - Oct. 1, 2008

A solid report with background information about Doubleclick. There is even an audio clip from Mr Schmidt.

Ari posted this story.
See Full Review » (2 answers)

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