Thinking out of the box

How African cocoa-growers are moving upstream into chocolate

FUN though it is to pretend that a magic bunny provided the chocolate in your Easter basket, it is much more likely to have been grown by smallholders in West Africa, the region that produces 70% of the world's cocoa. The crop is an important source of income for many countries--the largest producer, Côte d'Ivoire, earns over 20% of its export revenues from cocoa. But although global sales of chocolate amount to some $75 billion a year, growers capture ... Full Story »

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Dale Penn
4.3
by Dale Penn - Oct. 1, 2008

The Economist provides a quick overview of an innovative corporate structure that puts cocoa growers in Ghana in a position to enjoy a larger piece of the pie - and giving the business the benefit of selling Fairtrade choclolate to a hungry socially conscious market. Win-win!

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