An insightful overview of recent initiatives to measure a company's performance based on environmental, social and corporate governance (ESG) factors. Well researched article, though it could offer more diverse perspectives from independent sources. Fast Company has teamed up with researchers Paul Herman of HIP Investor and Sara Olsen of the Social Venture Technology Group to develop what they call the HIP (that's Human Impact + Profit) Scorecard. [Disclosure: Paul Herman submitted this article for review]. Overall, a good read on an important initiative, which provides "a tangible guide for investors trying to build nonfinancial metrics into their stock-picking approach."

Having been an active participant in socially conscious investing since 1996 (through Merrill Lynch's Lamba Strategy) I found this article very encouraging. In my personal experience the bottom line is directly linked to progressive company management. I have not had to sacrifice monetary gain in order to use this strategy. The "Sensible Investing" block to the right of the story adds depth.

Interesting topic and story. I also liked the linked scorecard and other interactive tools. In fact, I liked the whole thing so much that I'm going to try it. I used it to pick stocks for my IRA investment for 2006 and will call my broker tomorrow!

Trend toward sustainable investment very important. The ability or lack to guide mutual funds/401K's is not mentioned. The rating system seem easy on pollution. A recent article in Mother Jones ..discusses ethical investment..... much work to be done!!!

Excellent overview of the state of investing for sustainability, who can best add value, how investors can take action, and whom you should trust. Bonus online sections let you rate your own company as to how sustainable, or "HIP" it is (meaning Human Impact + Profit). A great read for information and interactivity!