Alpha Moms leap to top of trendsetters

Van Flandern came up with the Alpha Mom label while working on a graphics assignment several years ago. She was designing a logo for a new video-on-demand cable TV service that wanted to attract information-hungry, multitasking moms. Names being considered: Mommy TV, Mommy Channel, even Mommy Says. Full Story »

Posted by David Patterson

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Review

Veronica Barlee
3.3
by Veronica Barlee - Oct. 1, 2008

a corporate MSM perspective on a interesting new market segment, "Alpha Moms".

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Veronica's Rating

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