More storytelling than straight reporting, this lengthy piece could do with some editing. There are some nice zingers Goldberg lets the reader tie up--at least those who can remember them through 6 pages. For example, the crisp explanation of why Wal-Mart can't pay associates more (because it lowers their per-employee profits) hooks up nicely with information on the millions they pay the CEO he cites pages before. And he never does say how much they're paying for all this PR, though he does allude to it. I liked the observation about all the TVs being tuned to Fox, and the typically Republican response to his comment about it. He clearly thinks the new Democratic employees are just window dressing for a devoutly right-wing corporate culture. So here's my short summary. While Wal-Mart is willing to drive suppliers to the wall and employees on to welfare (all in the name of saving consumers money--and if you believe that, I have a bridge in Brooklyn I'd like to sell you), they're willing to shell out big bucks for some things--like more good publicity.