A well written and researched idictment of Walmart and the spin doctors, marketers and PR staff who are trying to change perceptions of poor labour practices, discrimination and greed (spin changes perceptions not reality)

More storytelling than straight reporting, this lengthy piece could do with some editing. There are some nice zingers Goldberg lets the reader tie up--at least those who can remember them through 6 pages. For example, the crisp explanation of why Wal-Mart can't pay associates more (because it lowers their per-employee profits) hooks up nicely with information on the millions they pay the CEO he cites pages before. And he never does say how much they're paying for all this PR, though he does allude to it. I liked the observation about all the TVs being tuned to Fox, and the typically Republican response to his comment about it. He clearly thinks the new Democratic employees are just window dressing for a devoutly right-wing ... More »