Down And Out In The 'Burbs

Business Week by Jon Fine | Mar. 16, 2007 (Special Report)
Turns out it's tough to make local work on the Web

Beloved backyard media efforts dot the U.S. There are scruffy independents, like iBrattleboro.com in Vermont or baristanet.com in New Jersey. There are those attached to extant operations, à la the News & Record. But, as Backfence found, to build a site from scratch is very difficult. (A former Backfencer says explaining the site to potential users left them feeling they were being sold something, as opposed to being given something.) And building one ... Full Story »

Posted by Kaizar Campwala

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Subjects: Business, Media
Topics: New Media
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Posted by: Posted by Kaizar Campwala - Mar 16, 2007 - 9:02 AM PDT
Reviewed by: Kaizar Campwala (review), Fabrice Florin (review), David Patterson (review)
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Fabrice Florin
3.5
 by Fabrice Florin - Oct. 1, 2008
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Kaizar Campwala
3.5
 by Kaizar Campwala - Oct. 1, 2008
Kaizar posted this story.
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David Patterson
3.7
 by David Patterson - Oct. 1, 2008

I'd say this speaks to the habits of consumers. It's hard to break out of the passive reader, viewer mode and participate as a writer or speaker. Content creator. Build it and they will come may not always work if peole have to do more than just sit and watch once they arrive.

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