'New York Times' Unveils Metered Online Paywall

(Audio - streaming) The Times is unveiling a metered system under which the paper's most loyal readers would pay for access to the website, though most casual online readers would not pay a cent. Print subscribers would also continue to receive unfettered access at no additional cost.

Executives say the time is right, as people have been conditioned by tablets and smart phones to pay for access to content.

"We have to be agnostic in regard to how people ... Full Story »

Posted by Fabrice Florin

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Mary Smith
4.0
by Mary Smith - Mar. 18, 2011

“Sulzberger says he took inspiration from the passion stirred by public radio stations. He notes they draw voluntary contributions from dedicated listeners, even though their programs are provided on the air free.”

Clever.

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