I am having difficulty with this concept. I applaud the idea behind the effort, but I fail to understand how the NewsTrust effort supports the evolution of what is becoming the "new media". I would prefer a project that addresses the needs of the community in advancing its culture. Certainly good news reporting is a part of that, but for instance how do you address the recent report that says that people spend 60 seconds a day reading the news on their smart phones? The news reporting may be great, but unless journalists start examining the ecosystem that they have to work in and start figuring out how good journalism fits into that habitat, these very valid projects could turn out to be meaningless to the news consumer in the long run. I guess this is good journalism but for me it does really get much into media literacy or new journalism (whatever that is).