A case for branding the environment
Choosing a brand name for a product is important from a promotional perspective because brand names communicate product concepts and help position the product in the mind of customers. Names like Key (soap) Blue band (margarine), Omo (washing powder) Ideal (milk) ,Arid (antiperspirant deodorant) and spic and span (floor cleaner) all clearly communicate the benefits of using these products Full Story »
Posted by Glenn LaBauve
Changing thought is the first step to changing action.