API's Partnership With Newsweek Raises Ad Cash and Ethics Questions

New York Times by Anne C. Mulkern | Nov. 5, 2009 (News Analysis)

Newsweek and API have teamed on four forums so far and are planning another -- "Climate and Energy Policy: Moving?" -- for Dec. 1, when the Senate could be holding a floor debate on climate legislation. An invitation sent yesterday to lawmakers' offices said Gerard again would be a panelist and that requests to speak were "currently pending confirmation with notable members of the United States House of Representatives and the United States Senate." ... Full Story »

Posted by Kaizar Campwala

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Kaizar Campwala
3.9
 by Kaizar Campwala - Nov. 17, 2009

There's great background information here on events Newsweek has done in the past with other advertisers, and what competing news companies do. One issue that isn't discussed is that API is not a company selling advertising. Rather it's a lobby. This distinction seems important, and isn't singled out in this piece.

Kaizar posted this story.

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Kaizar's Rating

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3.9

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