API's Partnership With Newsweek Raises Ad Cash and Ethics Questions

Newsweek and API have teamed on four forums so far and are planning another -- "Climate and Energy Policy: Moving?" -- for Dec. 1, when the Senate could be holding a floor debate on climate legislation. An invitation sent yesterday to lawmakers' offices said Gerard again would be a panelist and that requests to speak were "currently pending confirmation with notable members of the United States House of Representatives and the United States Senate." ... Full Story »

Posted by Kaizar Campwala
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Posted by: Posted by Kaizar Campwala - Nov 17, 2009 - 6:43 AM PST
Reviewed by: Kaizar Campwala (review)
Content Type: Article
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Edited by: Kaizar Campwala - Nov 17, 2009 - 6:48 AM PST

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Kaizar Campwala
3.9
by Kaizar Campwala - Nov. 17, 2009

There's great background information here on events Newsweek has done in the past with other advertisers, and what competing news companies do. One issue that isn't discussed is that API is not a company selling advertising. Rather it's a lobby. This distinction seems important, and isn't singled out in this piece.

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  • Newsweek And Oil Lobby Team Up To Host Climate Change Event With Lawmakers

    Newsweek magazine is teaming up with an oil-industry lobbying group to host an event on climate-change and energy issues involving lawmakers, just as the Senate gets set to ...
    Posted by Kaizar Campwala