If this were a football game, this story would resemble a dramatic, suspense-filled fumble. The "why should I care?" line is in the opposite end zone, right at the bottom. Ie, if the technology succeeds, there is no need for several pollution prone coal-fired power plants. The story is a mish-mosh of technical facts, which obviously an engineer told to a reporter who more or less understood, but couldn't quite manage to make us understand. Halfway through the story, I lost interest. Only scanning the rest to see if there were any nuggets of importance brought me to the zinger at the end that there were absolutely huge savings possible. Apparantly, the reporter did not know enough about the lighting business to ask a major trade group, or, maybe GE or Philips, what the impact of the technology might be. And in an age of sustainable development, there is no awareness of how important it is to manufacture products that could themselves be recycled. The story seemed likely to be very close in structure to the original press release by Cyberlux, and that's not what you pay reporters for. So, for my money, what could have been a dramatic play ends up being an incomplete, because the receiver did not get his other foot to touch the ground before going out of bounds. Second and 10.