For the Media, 100-Days Story Represents the Perfect Swarm

... the strong public interest in all things Obama has combined with a journalistic love of anniversaries to forge a prime media marketing opportunity. The sheer magnitude of the appraisals seems far greater than for past presidents, amplified by the blogging and tweeting of modern media life. Full Story »

Posted by Kaizar Campwala

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Review

Marsha Iverson
3.0
by Marsha Iverson - Apr. 28, 2009

This news analysis of news analyses gives an interesting look at the marketing of 'news' as a product to be packaged for show more than substance. There seems to be a consensus among those reporting on President Obama's first 100 days in office, that it isn't particularly relevant to report on the "First 100 Days." This report on those reports places that information in high prominence.

Correctly or not, Yogi Berra is quoted as saying "Nobody goes there anymore, it's too crowded." That seems apt when contemplating the plethora of reports on anyone's "First 100 Days," but what the heck. It is probably no worse a measure than any other artificial unit that could be devised. I'll be favorably impressed if the content of the reporting is more substantive than the 100-day hook. The other old joke simile is the complaint allegedly lodged in restaurants: "The food is terrible, and the portions are so small." However, if the net effect is to grab and hold public interest and involvement in the goings-on of government, so much the better.

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Marsha's Rating

Overall
3.0

Average
from 12 answers
Quality
2.9
Facts
3.0
Fairness
3.0
Sourcing
4.0
Style
3.0
Context
2.0
Depth
2.0
Enterprise
3.0
Relevance
4.0
Popularity
3.5
Recommendation
4.0
Credibility
3.0
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