Apple Wouldn’t Risk Its Cool Over a Gimmick, Would It?
In a patent application, a new way to make consumers acknowledge a pop-up ad.
“Some of the best-loved technology on the planet” is how Apple describes its products when recruiting new employees. It’s a fair description.
But the love that consumers send Apple’s way could flag if the company puts into place new advertising technology it has developed. In an application filed last year and made public last month by the United States ...
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