Interesting story but unfortunately misleadingly titled. The author isn't arguing the that dealing with climate change is unimportant, but highlighting that in the hype and research money grab over climate change, conservation issues are being shortchanged. So, in a sense, the author is falling prey to attention-grabbing gimmicks in a similar way that he is complaining about. But, other than that, the argument and complaint seems very plausible and valid.

After reading the article twice, I still do not know what side the author is on. While being well-written, it could have been a lot clearer.

Borrell expresses frustration and some anger that aspects of the ecosystem do not seem to be getting the degree of attention they deserve relative to global climate change. While he may have worthy points, they are not cogently posed. He seems to be shooting friends instead of expanding the circle.

This is a well-written story with an interesting, subversive theme: climate change is important, sure, but let's not forget the impact of the rain forest. One thing I would have liked to learn is exactly what is happening to these natural habitats. For example, how many acres were destroyed by man in 2008? Which areas are most in danger?

seems balanced and nuanced.