This argumentative piece begins with the dangers the coal industry imposes on localities and the world at large, It then continues with a rich history of the industry's advertising strategy, and details of the politics, dollars, and personalities at play. The future of coal is unclear and politically turbulent, luring fiscal hawks, and repulsing greens. Clean coal (CCS) is mostly a figment of Big Coal's PR campaign, but it has tremendous appeal as a safe haven for political fence-straddlers.

This article falls into a political news trap. It is so shrill and accusing that fairness becomes a question. It seems the author’s position is anyone who supports coal is slick willing to say anything and anyone who opposes use of coal is a saint.

Very biased in his approach and does not include other uses of coal - such as coal gasification such as the methods that have been developed by AIE in Italy. I do agree with some of the points but I feel that it is not a balanced piece. But what journalism is nowadays?