How the Brain Reveals Why We Buy

Scientific American by Lone Frank | Nov. 9, 2009 (Special Report)

Neuromarketing is a young and growing field–some won’t even admit that it is a field yet–that is striving to reveal the inner mechanisms of our consumer behavior. You might say that this interest and the issues it raises are a natural extension or offshoot of neuroeconomics and the more general studies of how we make choices and decisions. Every so often, there is also a conspicuous overlap between neuroeconomists and researchers in neuromarketing. ... Full Story »

Posted by Derek Hawkins

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Subjects: Business, Sci/Tech, Health
Topics: Advertising, Psychology
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# Diggs: 2 (as of 2009-11-09)
# Tweets: 114 (as of 2009-11-09)
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Posted by: Posted by Derek Hawkins - Nov 9, 2009 - 7:21 AM PST
Reviewed by: Derek Hawkins (review), Richard Riehl (review), Seth Wilpan (review)
Content Type: Article
Edit Lock: This story can be edited
Edited by: Derek Hawkins - Nov 9, 2009 - 7:24 AM PST

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Richard Riehl
3.7
 by Richard Riehl - Nov. 10, 2009

This is a fascinating report about where advertising is going. Reminded me of the way advertisers messed around with our subconscious with images flashed on TV that we don't really see, but influence us. Scary to think of what the power of neuromarketing may do in political campaigns.

See Full Review » (19 answers)
Derek Hawkins
3.6
 by Derek Hawkins - Nov. 9, 2009
Derek posted this story.
See Full Review » (9 answers)
Seth Wilpan
3.8
 by Seth Wilpan - Nov. 28, 2009
See Full Review » (2 answers)

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