Internet users put considerable trust in search engines as the online equivalent of traditional gatekeepers. But most are not even aware that sponsors pay for their links or that most search engines do no verification whatsoever of the information links they offer. Full Story »
Posted by Rory O'Connor
Informative article on how trusted brands influence the way that people find credible information online. The author cites recent studies by researchers at Northwestern University and the University of California -- including NewsTrust advisor Kelly Garrett, from Ohio State University. Interesting perspectives based on extensive studies from multiple sources on a topic that is becoming increasingly important.
Disclosure: Rory O'Connor is a colleague and was Editorial Director at NewsTrust in 2007-2008.