The Post's weekday circulation had plummeted — from 188,000 in 1977 to just 27,000. Scripps concluded the Post couldn't be sustained outside the JOA.
But the Kentucky Post's brand was strong in Northern Kentucky, says Adam Symson, vice president of interactive for Scripps' television group. With the paper's demise the company saw a news and advertising niche an online product might fill.
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This introductory section has evidence, yet is low on transparency about Seattle. The sections about Madison and Cincinnati are fairly well done overall, however. Lack of evidence here and there shortens the story, but makes it seem a notch less factual. Good sources for Madison and Cincinnati, none for Seattle.
A look in modest detail and depth of news print organizations shifting from print to the dot.com model. More information on how content will be gathered and the likely hood of financial viability would have helped.
A fascinating evolution to witness...my vote is with the WEB and specialized multiple paper Kindle Subscriptions.
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