Paid Content: You Can't Tell the Players Without a Scorecard

(Blog Post) Make 'Em Pay! Sounds like a old Clint Eastwood movie. Now, though, it's the theme of the newspaper industry month. We can't blame the industry for trying new tacks; that's only to be encouraged in the time of ransacked newsrooms. Full Story »

Posted by Dan Kennedy
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Subjects: Media
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Posted by: Posted by Dan Kennedy - Mar 9, 2009 - 6:19 AM PDT
Content Type: Blog Post
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Edited by: Dan Kennedy - Mar 9, 2009 - 6:19 AM PDT

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Dan Kennedy
3.5
by Dan Kennedy - Mar. 9, 2009

The news business's financial woes have sparked a number of revenue-producing ideas, most of them old and discredited, from charging for online access to selling proprietary e-readers. Doctor, a new-media expert, gives us on a guided tour of these ideas and explains why they're wrong.

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