A Made-Over Mickey. Why? To Make Us Like Him.

New York Times by Brooks Barnes | Nov. 5, 2009 (Special Report)

Disney executives are treading carefully, and trying to keep a low profile, as they discuss how much they dare tweak one of the most durable characters in pop culture history to induce new generations of texting, tech-savvy children to embrace him. Disney executives will keenly watch how Epic Mickey is received, to inform the broader overhaul. Full Story »

Posted by Kaizar Campwala - via Hiroko Tabuchi, OneRiot, New York Times (Most Emailed)

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Subjects: Business, Entertainment
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# Diggs: 6 (as of 2009-11-05)
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Posted by: Posted by Kaizar Campwala - Nov 5, 2009 - 4:37 AM PST
Content Type: Article
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Edited by: Glenn LaBauve - Nov 5, 2009 - 11:29 AM PST

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