The author outlines the history of the origins of black support for the republican party. There is no editorializing on behalf of the writer (so it seems) with words or phrases that endorse/or disagree with republican campaign tactics. It simply lists what some of the republican ideologies were when it came to rallying southern white votes vs black votes. Like how in the 1970s, a GOP strategist was quoted saying that Republicans weren't going to get more than 10-20 percent of the black vote, but it didn't matter they didn't need it, because the more blacks who voted Democrat in the South meant more whites voting Republican. Facts like these are listed out in the article without the writer's opinion on whether that was a good idea or not. I have always wondered why it is that blacks are so partial to the Democratic party, but this article seems to answer exactly why in a well ordered manner.