The myth of Fox News' ratings spike

(Blog Post) No matter how many times reporters and pundits made the claim, it's just not true that Fox News ratings went "through the roof" after the White House called out the cable channel. Full Story »

Posted by Jo Bobenhouse Smith - via Memeorandum

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Jo Bobenhouse Smith
4.2
by Jo Bobenhouse Smith - Nov. 4, 2009

A detailed look at how to skew the ratings numbers.

Done deal, right? Wrong, because those numbers didn’t add up. Or more specifically, those numbers did not reflect Fox News’ ratings two weeks prior to the controversy and two weeks after. Instead, the numbers represented a cherry-picked attempt to create the illusion of a ratings spike for Fox News.

*For the record, the Nielsen ratings company never issued any findings regarding Fox News ratings in the wake of the White House dispute, according to company spokeswoman Alana Johnson, who responded to my email inquiry.

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