Local TV Is No. 1 Source of News for Americans

Gallup asked Americans to report the frequency with which they get their news from each of 13 media sources, spanning television, radio, print, and the Internet. In general, local outlets beat national ones; and within these categories, broadcast news beats print. Radio news still attracts a much smaller number of daily listeners than does television or newspapers, and is about on par with daily Internet news readers or viewers. Full Story »

Posted by Leo Romero

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Review

Raymond Crippen
3.1
by Raymond Crippen - Oct. 1, 2008

There are some other things we need to know to make this meaningful, aren’t there? (1) This is a frequency “test.” “Gallop asked Americans to report the frequency with which they get their news from each of 13 media sources.” Fifty-five of every 100 say they turn to local TV news every day. Perhaps they are turning to an additional source four days each week, or two days each week or once each week. We are only learning their first response in seeking news on most days. (2) There is no accounting for “the other 45” from every 100. Fifty-five of every 100 go daily to local TV news. The other 45 ignore local TV news? Or: the other 45 turn first to another source and then to TV news? Some of the 45 go to the Internet and ignore other news sources? Or - (3) Do some of the 45 go first to the Internet for their news each day - perhaps as they drink morning coffee, or in their first hour at work - but - each evening - do they tune to local TV news as their source for crashes, fires, robberies, raids that have occurred through the working day. (4) Fifty-five of 100 Americans say local TV news is their daily first source of news. Do 55 of every 100 in fact turn off, tune out, turn away from TV as quickly as local news broadcasts end and the evening network news reports begin? Or are the local news programs plus the evening network news broadcasts TOGETHER the first news source for some of these 55? (For how many of them?) Do some/many individuals consider a local television station’s evening news hour - local news + network news - their local news package? (5) The other side of this coin. Thirty-five of every 100 say network news is their daily first source of news. Do these 35 in fact end their TV watching as quickly as local news begins or do they (some of them) also observe evening local news and network news as a package? • Do many people - do, in fact, many people - have two primary news sources to which they turn each day? How many? (6) In what mix do people depend upon what news sources? How many each day turn to local TV news, read a local paper and tune to cable news sometime before they retire? How many read a local newspaper and watch public TV news and watch nightly network news each day? How many turn to the Internet and then listen to radio talk shows or listen to radio news while they commute? Or do they read a national newspaper while they commute? Do they in fact have two “coequal” daily news sources. On and on. (7) There are 13 media sources listed. There are people - .05 percent or 2.7 percent or 11.9 percent? - who largely ignore news on a daily basis but who turn each week to a news magazine, a specialty publication, a special interest publication, a journal of opinion, a Sunday newspaper to “fill myself in on what’s going on.” There is no provision for media sources beyond the 13 listed. The poll is built on an assumption that all Americans turn somewhere for news each day. More than half of people surveyed say they turn to local TV news each day. This determination is only a beginning.

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Raymond's Rating

Overall
3.1

Average
from 13 answers
Quality
3.3
Facts
5.0
Fairness
3.0
Information
5.0
Sourcing
1.0
Style
4.0
Accuracy
5.0
Balance
1.0
Context
1.0
Popularity
2.5
Recommendation
2.0
Credibility
5.0
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