Shining in rural India

Hindu Business Line by Rasheeda Bhagat | Feb. 6, 2009 (Special Report)

[Note: BPO is an abbreviation for Business Process Outsourcing]
The Atlas Documentary Facilitators Company is a rural BPO wholly owned by HDFC Bank. Set up in the temple town of Tirupati, Andhra Pradesh, it takes care of the bank’s backroom operations such as opening of new accounts, foreclosure of loans and credit card-related activities.

The 550-odd employees at this BPO, which was started in July 2008, are graduates and were selected and ... Full Story »

Posted by Dale Penn

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Jim Lang
3.9
 by Jim Lang - Feb. 7, 2009

This story describes the outsourcing of data processing work from metropolitan to rural India where education and employment opportunities are often lacking and poverty abounds. The case described is a success story and the question is posed as to whether the example can be replicated. It is well written and fair but without much nuance.

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