While the author claims that people quit reading newspapers because "they can get it free somewhere else" he fails to realize that most people feel a kinship with their local newspaper that is unexplainable. Instead of trying to be the biggest newspaper in town, try being the best. I live in the country and drive nine miles every morning to get my fresh newspaper. While I love the hard news and sports, I wouldn't drive that far if it wasn't for my local news. While property taxes, pot holes, and the local festivals may be boring to most reporters trying to make a name for themselfs, it's the local's who buy the paper and buy the products the ad guys love.