Get Trucking: What’s Detroit’s Real Plan?

General Motors has offered a similar message [to Ford's], staking its green reputation on the Chevy Volt, as well as more fuel-efficient traditional cars. But if Detroit really has had its Damascus moment, why is the American public getting such a different message than Congress? asks Rod Adams at Atomic Insight. Football fans over the Thanksgiving weekend were inundated with commercials for big pickup trucks, just the kind of gas-guzzling product Detroit ... Full Story »

Posted by Beth Wellington

See All Reviews »

Review

Beth Wellington
3.9
by Beth Wellington - Dec. 2, 2008

In a brief post in support of the main WSJ story, "Ford Will Speed Green-Car Launches" (link), the writer gives the Ford plan in full (link), points us to the A WaPo piece on bail-out fatique, "Crunch Time for the Big 3" (link) and raises questions about the claims of the auto makers that they are going green, given their recent advertising trends, crediting an interesting lower-profile piece from yesterday, " Massive Truck Promotions in a Shrinking Carmaker Ad Climate." (link), which in itself is a reaction to a piece in Automotive news, "Marketing Budgets Collapse." (link). I like the way the writer ties everything together and points me to other worthwhile reading. For instance, he links to an earlier post of his on the October 31 WSJ article, "Ford Lays Bet on New Truck By Rehiring 1,000 Workers." (link) speculating on the effects of gas prices and referencing a NYT piece, "As Gas Prices Go Down, Driving Goes Up." (link) Now he points us to a countervailing piece from the LA Times, "Gasoline is cheap, but we're still saving it." (link) I would have liked a link to the Senate Banking hearing which will take place December 4, (link) as well as one to the earlier hearing on November 18 (link), which sent the automakers scurrying back to Detroit with their tails tucked between their legs, as Mitt Romney opined in his NYT op-ed, "Let Detroit Go Bankrupt"." (link)

See All Reviews »

Beth's Rating

Overall
3.9

Good
from 11 answers
Quality
3.9
Facts
4.0
Fairness
4.0
Information
4.0
Sourcing
5.0
Style
4.0
Context
4.0
Depth
3.0
Enterprise
3.0
Popularity
3.5
Recommendation
4.0
Credibility
3.0
More How our ratings work »