Some Newspapers Shift Coverage After Tracking Readers Online

In most businesses, not knowing how well a particular product is performing would be almost unthinkable. But newspapers have always been a peculiar business, one that has stubbornly, proudly clung to a sense that focusing too much on the bottom line can lead nowhere good.


Now, because of technology that can pinpoint what people online are viewing and commenting on, how much time they spend with an article and even how much money an article ... Full Story »

Posted by Gabriel Rom - via Alexis Madrigal, Hiroko Tabuchi, Scott Rosenberg, Jeff Jarvis, Patrick LaForge, New York Times (Most Emailed), Megan Taylor (t), Joey Baker (t), Tshiung Han See (t), Donica Mensing (t), Kaizar Campwala (t), Joe Bonner (t), Salvador Sala (t), Moises Figueroa (t), Rachel Fus (t), Jeremy Caplan (t), miker1717 (t), Fabrice Florin (t), Josh_Young (t), Félix Averlant (t), Mark Pegrum (t), Ish Harshawat (t), Peter Avalos (t), Malorie Jae Lucich (t), Fabrice Florin (f), James Joaquin (f), Jeremy Caplan (f)
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Posted by: Posted by Gabriel Rom - Sep 5, 2010 - 8:14 PM PDT
Content Type: Article
Edit Lock: This story can be edited
Edited by: Fabrice Florin - Sep 7, 2010 - 11:46 AM PDT

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Beth Wellington
3.1
by Beth Wellington - Sep. 9, 2010

Anecdotal reports on how major newspapers use data. Can we trust the anecdotes? Seems like hard data would be better. Just for a laugh, I thought I'd give you the most popular NYT stories today when I read this piece. Doesn't bode well for hard news coverage nor relate at all to the kinds of decisions the editorial staff says it is making: 1. Mind: Forget What You Know About Good Study Habits 2. In the Garden: Fending Off the Weeds With Newsprint 3. Op-Ed Contributor: Building on Faith 4. Topical Gel Catches Up With Pills for Relief 5. Gail Collins: The 5 Percent Doctrine 6. Op-Ed Contributor: The Music You Won’t Hear on Rosh Hashana 7. David Brooks: The Gospel of Wealth 8. On Clean Energy, China ... More »

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Mary Smith
3.9
by Mary Smith - Sep. 8, 2010

It is good to know that editors are not interpreting readership data and changing their subjects, but rather contemplating different forms of content (video, long and short, photo galleries, etc.) within the digital medium.

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Patricia L'Herrou
3.8
by Patricia L'Herrou - Sep. 8, 2010

this is important information to have about what's happening to one's online newspaper sources. a couple of these at least, such as the nyt and the post imply here that they are not so concerned with the business sense that they will compromise the content they put out , rather they focus on practices about the content. this seems a good use of technology.

the values expressed here are why newspapers are so important. i have concerns that eventually they too, to become more viable will not reject the business model programming, as networks and cable news have already done. i hope there is an answer in today's stimulus overload to salvage basic in-depth journalism, journalists, and the reporting involved

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Jon Mitchell
3.7
by Jon Mitchell - Sep. 8, 2010

I'm glad to read a newspaper article admitting the stubbornness of the medium. These adaptations come as no surprise to me, but I found this coverage encouraging, in that it focuses on how to make online content more engaging and valuable, rather than JUST profitable.

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Gabriel Rom
4.0
by Gabriel Rom - Sep. 6, 2010
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