General Motors, Driven to the Brink

In late May, senior executives at General Motors confronted a decision that few thought they would ever face: whether to continue developing the next generation of one of the most successful products in G.M.’s 100-year history — the full-size sport utility vehicle — or to punt the program entirely.

It’s rare for an automaker to pull the plug on high-profile initiatives, much less one involving a $2 billion, top-to-bottom overhaul of a ... Full Story »

Posted by Chris Finnie

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Review

Walter Cox
3.8
by Walter Cox - Oct. 26, 2008

"What is good for General Motors is good for America" goes the old saw. It is hard to imagine the United States without any Chevrolets, Buicks, Cadillacs and GMC trucks--even as many of us have disdained these brands during the past twenty years. This article makes it clear just how crucial the SUV was to GM's continued success during this period, and also how difficult it will be to create an alternate profit base.

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