Google's achilles heel
There's a paradox at the heart of Google's success that highlights the location of its Achilles' heel. It makes money because users of its search engine find what they want by clicking on ads. That's right, the ads are better targeted than the search results. It's not so much a search engine company, more an ad engine company. The search engine is almost a smokescreen (indeed, I've argued in the past that Google should spin off its search engine and just ... Full Story »
Posted by Kaizar Campwala
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