The government will seek to slow the spread of false “word of mouth” promotions in exchange for free product samples. Full Story »
Posted by Cynthia Gilbert - via OneRiot, Google News (Sci/Tech), New York Times (Most Emailed), Tom Friedman
A solid article. Mr. Arango provides a good variety of sources, from all sides of the debate; internet marketing associations, government regulators, academics, and a blogger. I only have two problems with the story. First, the response against the regulations from a law firm representing marketing groups representing companies that influenced blogger seemed canned and detached. Perhaps no company would go on record against these regulations. But I would have been nice to hear from a source that had a slightly more personal problem with the new rules. Secondly, I missed an account of how the FTC plans to enforce this new ruling. Certainly plans to control what bloggers say and how they say it is a huge regulatory undertaking.
