Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews
The government will seek to slow the spread of false “word of mouth” promotions in exchange for free product samples. Full Story »
Posted by Cynthia Gilbert - via OneRiot, New York Times (Most Emailed), Google News (Sci/Tech), Tom Friedman
I found this topic very interesting. Though I've always felt that the internet shouldn't been governed too strictly, I would definitely agree with the F.T.C.'s movement to make bloggers disclose their biases. Because of the sort of trust bond that bloggers and their readers have, I believe it is important for the bloggers who review products to show what may or may not be influencing them.