Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews

The government will seek to slow the spread of false “word of mouth” promotions in exchange for free product samples. Full Story »

Posted by Cynthia Gilbert - via OneRiot, New York Times (Most Emailed), Tom Friedman, Google News (Sci/Tech)

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Review

Jaclyn Reardon
4.2
by Jaclyn Reardon - Oct. 12, 2009

This is the first time I've really read about this topic, but it makes perfect sense to me. The F.T.C. isn't stopping the blogger but more so making the reader aware the products they may be promoting were given to them by the companies. It seems fair and it is bound to happen that there are some regulations on social media and companies advertising just as there is with anything else.

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Jaclyn's Rating

Overall
4.2

Good
from 19 answers
Quality
4.3
Facts
5.0
Fairness
5.0
Information
5.0
Insight
4.0
Sourcing
4.0
Style
4.0
Accuracy
4.0
Balance
3.0
Context
5.0
Depth
3.0
Enterprise
3.0
Expertise
4.0
Originality
4.0
Relevance
5.0
Transparency
3.0
Responsibility
4.0
Popularity
4.0
Recommendation
4.0
Credibility
4.0
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