Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews

The government will seek to slow the spread of false “word of mouth” promotions in exchange for free product samples. Full Story »

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Review

Theresa Dark
3.9
by Theresa Dark - Oct. 8, 2009

I have chosen to keep a distance from the blogging mainstream, though I know it has spread like a California wildfire. My blogging experience has been limited to my university journalism class. My teacher, had us create a blog for a several reasons; first it is the wave of the future, so we need to know how to navigate all electronic media; second it is a great place to practice writing articles and developing a style; and finally it gives us a chance to get feed back from our peers. Question: How long did the advertisers using electronic media think they were going to have free reign before the government stepped in? I am suprised it took this long for the regulations to be implimented. "Sorry people nothing is for free!" We are a country of regulations, regulations, regulations. I am not saying regulations are necessarily a bad thing, but advertising bloggers enjoy whats left of your time!

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Theresa's Rating

Overall
3.9

Good
from 19 answers
Quality
3.9
Facts
4.0
Fairness
4.0
Information
4.0
Insight
4.0
Sourcing
4.0
Style
4.0
Accuracy
4.0
Balance
4.0
Context
4.0
Depth
2.0
Enterprise
3.0
Expertise
4.0
Originality
4.0
Relevance
4.0
Transparency
4.0
Responsibility
4.0
Popularity
4.0
Recommendation
4.0
Credibility
4.0
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