Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews

New York Times by Tim Arango | Oct. 6, 2009 (News Report)

The government will seek to slow the spread of false “word of mouth” promotions in exchange for free product samples. Full Story »

Posted by Cynthia Gilbert - via OneRiot, Tom Friedman, New York Times (Most Emailed), Google News (Sci/Tech)

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Erin Elise Accomando
4.4
 by Erin Elise Accomando - Oct. 7, 2009

Yes - this deals with lawful issues like libel and and maybe even copyright if the situation were right. I think that this sort of idea (regarding bloggers disclosing certain information) is fabulous. I think that it'll really help the public to sift through the garbage and only read what will be helpful to them at the end of the day.

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Erin's Rating

Overall
4.4

Good
from 19 answers
Quality
4.4
Facts
5.0
Fairness
4.0
Information
5.0
Insight
5.0
Sourcing
5.0
Style
4.0
Accuracy
5.0
Balance
4.0
Context
4.0
Depth
3.0
Enterprise
3.0
Expertise
5.0
Originality
3.0
Relevance
5.0
Transparency
5.0
Responsibility
4.0
Popularity
4.5
Recommendation
4.0
Credibility
5.0
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