Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews - reviewed by Cynthia Gilbert

Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews

New York Times by Tim Arango | Oct. 6, 2009 (News Report)

The government will seek to slow the spread of false “word of mouth” promotions in exchange for free product samples. Full Story »

Posted by Cynthia Gilbert - via OneRiot, Tom Friedman, Google News (Sci/Tech), New York Times (Most Emailed)

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3.0

by Cynthia Gilbert - Oct. 6, 2009

Not a particularly well written piece. Author fails to clearly explain the various interests at play and the order of the content is confusing at best. It would have been better if more care had been taken in researching and crafting this article as it is an important change in rules for the users of the Internet, and may have a lot of unexpected outcomes.

Cynthia posted this story.