Men lose their minds speaking to pretty women

Talking to an attractive woman really can make a man lose his mind, according to a new study.

The research shows men who spend even a few minutes in the company of an attractive woman perform less well in tests designed to measure brain function than those who chat to someone they do not find attractive.

Researchers who carried out the study, published in the Journal of Experimental and Social Psychology, think the reason may be that men use up so much of their brain function or 'cognitive resources' trying to impress beautiful women, they ... Full Story »

Posted by Doug Greer

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Oliver Jones
1.4
by Oliver Jones - Jul. 15, 2010

This is another example of science reporting that resorts to the stupid crutch of ascribing intent to evolution "This may be simply because men are programmed by evolution to think more about mating opportunities. ". There are plenty of educated people in the Telegraph's market who would make better science reporters than this clod. Fail.

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