This article provides a lot of information regarding media influence and elections. The writer includes "expert" opinions along with references. However, it is poorly organized, it's repetitive, and its claims lack effective support. Here are the problems: (1) It lacks coherence in almost every paragraph; (2) It cites as experts people not generally known to most readers, thus reducing the strength of their opinions; (3) It makes many claims with little support, and what support is provided consists of a short opinion by the generally unknown experts; (4) some claims are without support and make no logical sense. For example, one of the main claims states that the media has a greater influence on what issues are important rather than what people should think about them. However, most times, the two are the same (e.g. If Reverend Wright is an important issue, people would probably have negative thoughts about Obama.) In sum, this is so poorly written that it is not particularly informative or persuasive.