Big Oil can't get beyond petroleum
Oil companies, of course, have invested heavily in marketing campaigns designed to show that they are busy thinking up ways to supply tomorrow's cleaner energy. In addition to BP's "Beyond petroleum" slogan, there's Chevron's "Finding newer, cleaner ways to power the world," Shell's "Let's pass energy on to the next generation" and ExxonMobil's "Taking on the world's toughest energy challenges."
But no matter how much these companies say they ...
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